No more wasted trips to the store
IKEA provides a unique experience that is hard to replicate online. Customers have the opportunity to walk through thoughtfully curated and manicured living rooms, bedrooms, and kitchens. The showroom allows costumers to see and interact with the home goods. Despite IKEA having this clear advantage more and more costumers would rather shop from their couch. I added a feature to the IKEA app to improve the in store shopping experience.
Role
Process
UX Researcher
UX & UI Designer
User Interview & Survey
Competitive Analysis
Customer Journey
Impact vs Effort Matrix
User Flow
Site Map
Wireframing
Year
Fall 2022
Wow, that was a waste of time!
A customer makes note of the item they want in the IKEA showroom and weaves their way through the store to the warehouse. Now in the warehouse, the customer finds out the the item is out of stock. From here the customer can go back to the front entrance of the store and start over or leave the store unsatisfied.
IKEA targets young, urban professionals. With 67% of millennials preferring online shopping to in-store shopping, it would behove IKEA to bring the convenience of the online shopping experience to in-store.
IKEA provides a unique shopping experience, but is that enough?
The overarching theme from the Affinity map exercise is that IKEA provides a unique shopping experience. The drawback to that experience is customer’s have to retrieve their own products and that was the biggest pain point. At traditional big box stores you know what is available because the merchandise is out on the shelves. With IKEA you have to go to a second location to determine if the items you picked out are available.
Product Retrieval
• For furniture that comes in multiple components, sometimes only part of it is available.
• There is no information in the showroom about what is available in the warehouse.
In-store shopping is convenient now
The user flow depicts how the in store shopping experience can be improved. The user is now able to get real time information while in the showroom allowing them to make informed decisions on what items are available for them to take home from the store.
Out with the old, in with the new
Users will now have access to inventory information as they are shopping. Users will also be able to build an in-store shopping list and see the location of items in the warehouse.
Product Availability
Scanning the product barcode, provides inventory information
Original
New Version
Easy Access to Favorites
When customer scans item and adds to favorites an ‘In-store’ shopping list is automatically created.
Original
New Version
Now users know what’s available in real time
A user opens the IKEA app and navigates to the scan feature, which allows them to scan an item and get real time inventory information and add that item to their in-store shopping list.
A shopping cart you don’t have to push
The second flow is a user scanning an item receiving information on whether or not the item is available and adding the item to their In-Store shopping list.
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